Prepare a strategic plan

assignment accordingly

Prepare a strategic plan that contains the following sections:

  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook (financial predictors)
  • Strategies
  • Conclusion


  • Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
  • Make sure you use adequate, credible and reliable APA source citations to support your work.
  • This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
  • To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
  • You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. Submittals of assignments/papers to previous courses are not accepted.
  • Review the examples listed below prior to submittal.

Important Notes:

  • You must include a minimum of 6-9 sources
  • Your paper should be in essay format; not bullet format.
  • Minimum 8 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)
  • All charts, graphs and pictures are to go in appendix (not a substitute for content)
  • Below are the 3-4 peer-reviewed sources (library/journal articles), that must be used in the assignment

Pavlou, & El Sawy, O. A. (2006). From IT Leveraging Competence to Competitive Advantage in Turbulent Environments: The Case of New Product Development. Information Systems Research, 17(3), 198–227.

Ballou, Casey, R. J., Grenier, J. H., & Heitger, D. L. (2012). Exploring the Strategic Integration of Sustainability Initiatives: Opportunities for Accounting Research. Accounting Horizons26(2), 265–288. 

Thomas S Lyons, John S Lyons, & G Jason Jolley. (2020). Entrepreneurial skill-building in rural ecosystems: A framework for applying the Readiness Inventory for Successful Entrepreneurship (RISE). Journal of Entrepreneurship and Public Policy9(1), 112–136. 

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