Quantitative and Qualitative Research Methods

  • You should respond to your peers by extending, refuting/correcting, or adding additional nuance to their posts.
  • All replies must be constructive and use literature where possible.

Hadry Diaz

July 21, 2022

Discussion 4. Quantitative and Qualitative Research Methods

Qualitative research is used with studies that cannot produce a simple “yes” or “no, and is used, instead, to provide “how” answers. For example, “how does polypharmacy affect the elderly population in Florida”. Further, it includes obtaining information that uses unstructured data by the researcher, which can include different methods such as observing, one on one interviews, focus groups, surveys, participant-observation, recordings, documents, and case studies used in qualitative research. The information is mostly nonnumerical. Ethnography, grounded theory, analysis, and interpretative phenomenological analysis are examples of a variety of methods used in this type of research (Bilgin, 2017).

Further, when producing a research paper and using the qualitative method, certain steps need to be included to develop an organized flow, and to help organize yourself and your thoughts to decrease overwhelming yourself. First, selecting your topic and gathering your information is crucial for the end result. A helpful tip is that when choosing your topic, assure that the topic is clear and specific. For instance, choose a burning question that can be narrowed enough where information is manageable and obtained without it being too broad of a subject that will make it harder for the researcher (Bilgin, 2017). Then, do a literature review of the topic you’ve chosen and see what other people’s thoughts were about this literature. Next, you should determine whether this method is the correct method for your paper, or whether a different method would make more sense. Additionally, depending on your sample size, make sure that it is not large enough to where you are unable to narrow it down enough. And last, choose a methodology that can be either phenomenology, grounded theory, case study research, ethnography, or action research (Fordham, 2017).

Quantitative research is information obtained by gathering quantifiable data which is numerical and obtained through questionnaires to focus on the purpose of the study. As mentioned in qualitative research, quantitative research is also done in stages which include theory, hypothesis, research design, data collection, analysis, and conclusions. For example, “How often does a patient end up in the hospital due to adverse effects of polypharmacy”, is an example of quantitative research because it is information that can be collected by sending a patient a questionnaire after hospitalization and asking what the hospitalization was for. Further, unlike qualitative research, quantitative research can be used on a larger sample size and can include an entire population (Fordham, 2017).

As you can see, quantitative and qualitative research are both useful research methods when obtaining information for your topic; however, determining which one is best for you, depends on what you are trying to achieve (Bilgin, 2017).

References

Bilgin, Y. (2017). Qualitative method versus quantitative method in marketing research: An application example at oba restaurant. Qualitative versus Quantitative Research. 

Fordham, B. O. (2017). More than mixed results: What we have learned from quantitative research on the diversionary hypothesis. Oxford Research Encyclopedia of Politics. 

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