Technology continues to rapidly evolve and has changed the way we work, the way we live, often better, and how we interact with computing technologies.

Technology continues to rapidly evolve and has changed the way we work, the way we live, often better, and how we interact with computing technologies. If we do not keep up with change, understand our customers and adapt to disruptive technologies, we will no longer exist as the company we have become. 

This week let’s talk about IBM as a success, failure, and regaining success through rethinking technology. At the beginning of computing and before the Internet, IBM was often admired as an organization you would want to work for. 

Then came the rise in internet, technologies, and companies like Microsoft and Apple who worked hard to develop consumer-grade electronics. Why did IBM survive? They filed for bankruptcy in 1999, yet they continue to lead innovation in Artificial Intelligence (AI). 

Utilizing a name from the past, their AI engine is based on the name Watson from their previous CEO. Many thought that name could lead to a disaster, but they spun this being a super-intelligent platform and have continued to thrive in their refocused markets. From data center technology to AI, they are a large player in today’s ingenuity. 

Watch this short video on how IBM is utilizing AI to achieve success with their Watson platform. Utilizing cognitive computing to solve and deliver some of the most advanced medical decision-making solutions to physicians and research scientists. 

We need to assess IBM’s past and present and determine what they did to lose their competitive advantage and then regain a competitive advantage after going through bankruptcy. 

Define Porter’s three generic strategies. Next, select one that IBM used and describe how it was used. Finally, identify one that IBM should have used after the bankruptcy to focus strategies, market, and differentiation. Hint: Look at Figure 1.28 in your book. 

Does IBM have the ability to thrive and survive during the next industrial revolution? Using their company website, assess their mission and vision to define how they will be able to survive the Internet of Things (IoT) revolution.

General information about the Project and This Report

For your convenience, we have provided a . You can reuse this template for other parts of the project.

  1. The template is an MS Word document and is already formatted for APA Style.

Tabs are set for indenting; paragraphs are set for double spacing.

This template includes a cover page, headings you see in the outline above, and the references page. Your title for this report is Management Overview.

The template gives you a good guide to follow for APA style.

There are tutorials in Canvas that show you how to use APA Style and how to cite information you find.

  • You can also get help in the Writing Assistance Center (WAC) with APA citation and style.

Technology continues to rapidly evolve and has changed the way we work, the way we live, often better, and how we interact with computing technologies.

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