Write a short paragraph responding to your manager’s suggested brand positioning strategy.

I’m working on a business discussion question and need an explanation and answer to help me learn.

 

Imagine you are working in the marketing department of Zest Bars, a fictitious, medium-size company that makes energy bars. Your manager would like you to lead the process to define the company’s brand positioning strategy. When you review her proposal for how you should lead this process, there is no mention of performing a competitive analysis. 

Prompt: Write a short paragraph responding to your manager’s suggested brand positioning strategy. 

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