You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan

I’m working on a management discussion question and need an explanation and answer to help me learn.

 

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:

  • What cultural considerations should you take into account for your strategy?
  • Will this negatively impact your current strategy?
  • Does this change your approach? Why or why not?

The materials found in the M.U.S.E. may help you with this assignment such as the audio file Quality not Quantity. This file provides real-world experience that may help you with this assignment.

Please see the link below. This is the link to the Hofstede Country Comparison tool that we discussed in the 6/14 live chat. Please review and consider using this as part of your Unit 4 DB response.

In Unit 4 we will examine cultural considerations. We will compose, prepare and recommend strategies to achieve and sustain a competitive market profile.

Our learning outcomes for this week are:

  • Appraise cultural issues to avoid pitfalls and manage international projects successfully
  • Compose, prepare and recommend strategies to achieve and sustain a competitive market profile.
  • Formulate a balanced score card that translates a company’s strategic objectives into a coherent set of performance measures.

Weekly Readings

Strategic Analytics: Integrating Management Science to Strategy: Chapters 9 & 11

Galli-Debicella, A. (2021). How SMEs compete against global giants through sustainable competitive advantages. Journal of Small Business Strategy, 

Strizhakova, Y., & Coulter, R. (2019). . International Marketing Review, 36(5), 610-627. 

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